About us

Not all cleaning products are created equal.

For us, it’s not just about the ingredients. It’s about how we bring them together to create truly outstanding cleaning products.

We may share shelves with those who are comfortable being adequate — but that’s where the similarity ends. We’re always pushing ourselves to do more and be more. If we’re not doing things the best that we can, we start over. A purely better cleaning product can’t be made without genuine care — which is why we make our products using pure, plant-based ingredients that are safe for your family and for the environment.

In 1999, Felix Borges created Prism Care Corporation, the company behind Eco-Max, because he knew that cleaning products didn’t have to be toxic. Through countless hours of research into plant-based, sustainable raw materials, the Eco-Max brand was born. All that hard work was worth it because now the Eco-Max line has both commercial and personal plant-based, non-toxic products.

We will always create the safer, more effective cleaning experiences people deserve.

Because that’s what we do. It’s who we are.

Our mission

Prism Care is purely better

Our Eco-Max line of products are the only natural cleaning products that provides uniquely pure, effective cleaning experiences at an affordable price. We care about the safety and sustainability of the products we clean with, and you should too.

Safe and hard working, our growing Eco-Max suite of products exhibits the highest standards of environmental sustainability. From ingredients to packaging, to the manufacturing process itself — everything we do, we do right.

We are Prism Care. Simply put, we are purely better.

Effective product formulations

Prism Care products are pure, original and formulated with great care using only plant-based ingredients that are pleasant to use and completely safe for people, pets and the environment. Our direct experience has not only guided our mindful selection of the purest ingredients, but also our great attention towards the most effective applications of our products — to help you get the most out of your purchase.

Constant innovation

Prism Care is constantly improving and adding to its line of products, responsive to the needs and preferences of today’s consumers. We are always evaluating new ingredients, techniques, and packaging to make our products the best they can be for your health and the environment.

Environmental commitment

Prism Care is committed to the highest standards of environmental sustainability, from product ingredients and packaging, to the manufacturing process.

Partnership focus

Prism Care places a high value on its relationships with team members, agents, distributors and other stakeholders, ensuring all are dealt with fairly and with respect. This focus builds trust and loyalty among our community.

Our history

Our history

Prism Care Corporation, a Canadian, family owned company, was founded in April 1999 with the goal of benefiting people and the environment. Our mission is simple, but its impact over the years has been profound.

In 1999, under our PrismEnvironmental® brand, we were one of only a handful of Canadian companies offering EcoLogoTM certified cleaning products. But we knew that we could do more. We set out to replace hazardous, toxic cleaning products in commercial and institutional facilities one building at a time.

Over the next several years, we worked tirelessly — researching and using the best natural, plant-based and sustainable raw materials in countless formulations to test their effectiveness. We listened intently to suggestions from all corners of our industry, particularly the cleaning staff of both large and small cleaning companies. It was important for us to work with and learn from these hard-working people, many of whom were exposed to toxic chemicals every day. We learned a lot and set out on a mission to develop the highest performing, natural, non-toxic products on the market. This is how Eco-Max was born.

After receiving a tremendous response from across Canada, we knew we were on the right track. This widespread interest, coupled with growing national and international environmental awareness, led to the release of Eco-Max consumer products for household use in 2007.

Since then, we have maintained our commitment to the environment while operating as transparently as possible. We publish all our test results for public viewing and are not afraid to list our ingredients — we’ve got nothing to hide.

Discover a purely better cleaning experience with Eco-Max.

Message from CEO

Message from our CEO

Whether this is your first time finding us online, or if you’re just returning to see what’s new… welcome! I’m thrilled you’ve chosen to discover new ways to live a healthier lifestyle. You’ve come to the right place.

From our headquarters in Ontario, Canada, we create innovative, truly non-toxic cleaning products for the spaces where you live, work and play. In our products, you’ll find a combination of sustainable ingredients that do as great of a job cleaning, as they do preserving our planet. At the heart of it all, we are passionate about giving you an uncompromisingly safe cleaning experience.

If you are one of our many committed fans, you have my deepest gratitude. Your overwhelming support is allowing us to share the benefits of a Greener lifestyle to even more people around the world. This year, you’ll have even more to get excited about. Our team is cooking up a variety of new products we think you’ll love, so keep your eye out!

And if you are discovering us for the first time, thank you for stopping by. You are taking the first steps toward a lifestyle that benefits us all. I encourage you to give Eco-Max a try. Tell us what you think — we’re always looking to do better.

With kindest regards,

Felix Borges
President & CEO

Green initiatives

Our green initiatives

At Prism Care Corporation, we practice a continued commitment to the environment — it’s something you’ll hear us say again and again. We do our best to act in an environmentally responsible manner in all aspects of our operational processes so as to minimize or eliminate waste. We recycle all recyclable materials including paper, cardboard, plastic, glass, metal and shrink wrap used in our office and manufacturing operations. From recycling materials in our own facility, to developing leading edge Green cleaners, we have found ourselves supporting several Green initiatives, some of which we’ve listed below.

In our ongoing journey to reduce our carbon footprint, we partnered with Bullfrog Power, a leader in providing clean electricity to homes and businesses throughout Canada.

As of January 2010, our office and manufacturing facility are powered by 100% renewable electricity originating from wind farms and hydroelectric plants that have been certified by the ECOLOGO program. By supporting an organization like BullFrog Power, we are taking an active role in reducing the pollution caused by traditional oil, coal, natural gas and nuclear energy sources while helping to maintain clean air for future generations.

To learn more about the Bullfrog Power, please visit their website.


We believe in creating truly sustainable products. Using animal ingredients and conducting animal testing are not sustainable practices. We feel strongly that products should be made with respect for animals. For this reason, Eco-Max products are registered with the Vegan Society. You can rest assured our products are not tested on animals and do not contain animal ingredients.

In 1944, The Vegan Society created the word ‘vegan’. Their Trademark is the authentic international vegan standard. To use this mark, products must pass a thorough product review by a dedicated and experienced team to ensure ingredients used do not come from animal sources.

To learn more about The Vegan Society, visit their website.

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Where to buy

We’re new to the neighbourhood in the United Kingdom and Europe. We’re working on bringing Eco-Max to a retailer near you.

Where to buy